Sculpt your style with natural texture and lasting control.

Beauty example products

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Example product

Example product
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Example product

Example product
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Example product
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Example product

Example product
$100.00
$100.00
Example product
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Example product

Example product
$100.00
$100.00

premium clay pomade

A carefully balanced blend for strong hold and authentic matte finish.

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Crafted with deliberate expertise, Formula 49 channels a commitment to refined grooming through artisanal formulation.

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strong hold

keeps styles locked all day

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